Tell Kellogg, Post Holdings, General Mills, and Rich's: Stop serving our kids dessert for breakfast

Millions of children rely on school meals as a primary source of healthy food, but many breakfast products that appear in school meals--like Lucky Charms, Pop-Tarts, Marshmallow Mateys, and Ultimate Breakfast Rounds--have as much added sugars as desserts.

The Dietary Guidelines for Americans recommend no more than 10 percent of daily calories from added sugars (equivalent to 50 g added sugars for a 2,000-calorie diet). Excess consumption of added sugars is linked to dental decay and risk factors for cardiovascular disease. Around 65% of all children 2 to 19 years of age consume too much added sugars. Companies must do right by kids and stop selling dessert for breakfast.

Take action and urge the CEOs of General Mills, Kellogg, and Post Holdings, and the Chairman of Rich's, to reduce added sugars in school breakfast products.

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