Tell Little Debbie to ditch food dyes!
Little Debbie Swiss Rolls brightened shrunk.jpg

Q:         What’s brown and white and loaded with yellow, red, and blue dyes?

A:         Little Debbie Swiss Rolls.

Little Debbie Swiss Rolls have a combined 32 milligrams of Yellow 5, Red 40, and Blue 1 per serving, according to Food and Drug Administration data we obtained and analyzed.  That level of artificial food dye is troubling, since clinical trials show that some children experience adverse behavioral reactions after consuming that much (or less).

If home cooks can make chocolate cake without food dyes then McKee Foods, the maker of Little Debbie Swiss Rolls, should be able to do the same. 

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I am writing to urge you to remove synthetic dyes from Little Debbie Swiss Rolls and other foods. 

Dyes are unnecessary. And a large body of studies demonstrate that some children experience episodes of inattention, hyperactivity, and other behavioral effects following exposure to synthetic dyes.  
Little Debbie Swiss Rolls contain an unacceptably high amount of these dyes. Please use more cocoa to give your snack cakes their chocolaty color, not food dyes.